At McDonald’s, we are committed to providing our customers with good
value, great tasting food, made from quality ingredients. These principles
are at the heart of what we do, and we take them very seriously.
Yet we also recognise the challenges posed by obesity. This is a complex
issue, and we recognise the role that nutrition, along with physical
activity and lifestyle, has to play in tackling it. With this in mind, our
approach to nutrition encompasses five areas:
- Enhancing menu choice
- Improving recipes
- Increasing fruit and vegetables consumption
- Promoting children’s wellbeing
- Promoting informed choice
We’re proud of the progress that we’ve made to date in giving our
customers a good choice, while improving the nutritional content
of the meals we offer, and supporting families to eat healthily:
- Reformulation across our menu has led to the removal of 341 tonnes
of sugar in 2014 versus 2007.
- Since September 2011, we’ve led the way in displaying calorie
information for all our food and drink at the point of choice – on the
menu boards – in all our 1,250 restaurants across the UK. We were proud
to be the first restaurant to do so in the UK. The nutritional content
is also available on the trayliner, website and mobile phone
- We offer a choice of organic semi-skimmed milk, bottled mineral
water, orange juice or Fruit Shoot (no added sugar) with a Happy Meal.
Since broadening the children’s drinks range, we have seen the
percentage of those purchased containing a sugared fizzy drink
drop by nearly 53%.
- We offer families the choice to swap fries for carrot sticks or a
- We take a responsible approach to our marketing and only feature
water, milk, Tropicana and Fruit Shoot on our menu boards, in-store and
external advertising to children. In 2014, we removed all fizzy drinks
from the Happy Meal menu board.